The creative process

“I sit in my atelier facing mountains, look through all the materials I have, and start putting things together. I always start with a story, then I start thinking about the colours and textures. Sometimes it’s a colour palette, or specific materials i want to work with. Whatever textures I choose I like to reflect emotions. Nothing is random, everything is thought out.

The Jebliya, the main character of the story, is present in each garment, drawn in different scenes of her everyday life, and sometimes traveling the World. The Jebliyates themselves, living in the region, realize these drawings thanks to embroideries, beading and other techniques that we invent sometimes together.

The creative process starts with an artistic piece.